One formula. No tricks.
Here's exactly how every price on this site is built.
Our cost
+
10%
=
Your price
1. We pay our cost
That's what we pay to get the product. We don't add a "brand" markup or a "premium" label on top of it.
2. We add exactly 10%
One flat margin on every item. It covers what it costs us to run the business, including card processing. Nothing else gets added to the product price.
3. No premium for popular products
If a product sells out every week, it still gets the same 10%. Demand never raises our margin.
4. No fluffing the price
We never inflate a list price just to cross it out and call it a sale. The price you see is the price.
5. Shipping at actual cost
Shipping is passed through at exactly what the carrier charges us. No handling fees, no padding.
6. Tax at actual cost
Sales tax appears as its own line at the real rate. It is never folded into the product price.